December 2025 marks a new chapter for the beauty scene in Milan. Noon Chi, a premium Korean skincare brand specializing in biodegradable facial masks, is opening three exclusive Pop-Up Stores in the main shopping centers of the Milan area: Fiordaliso (Rozzano), Il Centro (Arese) and Portello (Milan).
This project is designed to bring the public closer to the essence of K-Beauty and the Korean philosophy of self-care, transforming the application of a premium face mask into a slow, mindful and rejuvenating ritual.
The strength of the Noon Chi collection lies in the combination of Acmella Oleracea, known as the “smile plant” for its natural smoothing effect, and a 100% biodegradable plant-based cellulose fiber, designed to promote a uniform and optimized delivery of active ingredients to the skin.
“We wanted to create a product that combines effectiveness, sustainability and the beauty of the ritual,” says Alessia Totta, founder and CEO of Noon Chi. “In our Milan Pop-Up Stores, people can experience the product firsthand and rediscover the value of time dedicated to themselves, through a true Korean skincare ritual.”
For Christmas 2025, Noon Chi introduces a selection of Korean face mask gift sets, available in the Pop-Up Stores, transforming skincare into an experience gift with a strong symbolic value.
In addition to purchasing Noon Chi face masks, visitors can enjoy personalized skincare consultations, making each visit a unique and tailor-made moment.
Pop-Up Stores open until December 31st, 2025Fiordaliso – Rozzano | Il Centro – Arese | Portello – Milan